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Vintage Sewing Machine Christmas Ads

Posted by James Wolfensberger on

 

"Once in her life... every woman should have the thrill of a Singer Christmas."

Before the women's movement of the 1970s, before cheap foreign labor of fabric goods, and before the expanding demand for dual-income homes, Mom's domestic skills were highly valued and endorsed by society. Dad was most often the earner while Mom kept the household humming like its own well-oiled machine. She was often humble about her ability to make and mend clothing, to create color-coordinated accessories for the home, and to even make toys and novelties for her children. Day to day her role may have been taken for granted by many. In a mid-century American tradition for middle-class families, Christmas was the perfect time to make Mom feel special, really special - or at least that's the message of many magazine ads.

"Every woman deserves a Singer for Christmas," says one advertisement, because "Singer gifts are as special as a woman's dreams."

"Men, here's the way to become a holiday hero!" claims another ad. "Make her dreams come true with the lasting gift of a White Sewing Machine." Husbands needed to be aware that a new White would be "her doorway to fashion" and "beautiful furniture."

"When your best girl looks at her new Domestic [sewing machine]," says a 1951 Domestic ad, "and then at you... you'll be sure you're a real hero this Christmas."

Last year I gave my wife two sewing machines: an all-metal metallic green White (still seized up a year later after a shipping debacle, but beautiful nonetheless on display), and a functional, pristine Kenmore 158.1040. Even though neither machine was a Singer (she has plenty of those, believe me), I think the Singer ad I'm saving for last below is the most profoundly predictive at the time: "Make it a present with a future," said the American manufacturer below its photo of Santa Clause and a Touch & Sew (keeping in mind that some of the Touch & Sew line were among the very last of the all-metal breed).

The vintage machines are certainly proving the validity of those words: a present with a future. I imagine that many ladies - and not just a few gentlemen as well - have fifty-year-old machines on their wish lists this year. I hope that your "Santa" is good to you.

Enjoy these images and happy holidays!


Vintage Singer Christmas Ad


Vintage White Sewing Machine Christmas Ad


Still Stitching DVD with Bluecreeper


Vintage Necchi Christmas Ad


Vintage Domestic Sewing Machine Christmas Ad


Buy colored spool pin felts


Vintage Necchi Christmas Ad


Vintage Singer Christmas Ad


Shop for Quilter's Stash Box


Vintage Singer Christmas Ad


Vintage Domestic Sewing Machine Christmas Ad


Vintage Singer Christmas Ad


 Vintage Singer Christmas Ad


Vintage Singer Christmas Ad


Vintage Singer Christmas Ad


Vintage Singer Christmas Ad


Vintage Singer Christmas Ad


Vintage Singer Christmas Ad


Vintage Singer Christmas Ad



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